


 
Last week, DC announced that it was packing up and heading west after being one of New York’s mainstays for 75 years. So why the huge move? In an interview with The Wall Street Journal, DC Entertainment President Diane Nelson explains why:
“Literally everything is more difficult.” As an example, Nelson talks about this year’s Halloween party:
“We had a huge Halloween party and a costume contest with the Burbank office and New York on a remote screen. We use all the best technology to make sure we’re remotely connected. But it still always falls apart. People feel disengaged.”
Nelson also revealed that ever since 2009 when she became president, she was thinking about this decision. She also stated that when Kevin Tsujihara got promoted from Warner Home Entertainment president to CEO, that was the sign that Nelson needed to make the move.
When she was asked point-blank about layoffs due to the move, Nelson stated that the decision had nothing to do with cutting jobs as many fans, industry professionals, and media have been speculating:
“We have a very competitive package with all sorts of components in terms of relocation and other services,” she said. “We’re doing everything we can to help people find it exciting.”
Nelson also stated that those who choose not to move to the West coast will be replaced and the positions will not be on the chopping block. In addition, Nelson added that the move is not to essentially bring DC’s publishing division closer to the Warner Bros.’ television and movie projects though that’s seen as a plus.
“This is not the corporatization of DC,” she said. “It isn’t about folding DC into Warner Bros. We’re going to help DC feel like more of an important priority in Warner Bros.”
DC’s move is considered a huge game changer and will go down as one of the important events to happen in the history of comics. The effects good and bad will resonate and be talked about for years to come.
 
		
		
		
	