Some of you Twitter addicts might have noticed that Twitter has just launched a new page over at http://music.twitter.com. If you go to that website you’ll be given the chance to login to the #music app. Sadly once a Twitter account is connected there is nothing a user can do. The web-site just says that the service is coming soon.
The question is, what is that Twitter #music service going to be? Is Twitter going after Apple’s iTunes or Amazon’s MP3 Store? I hope not because Apple is the behemoth in the digital music world and Amazon has a strong hold on the second place position. Personally, I don’t see this as a new music store. I think Twitter is developing a music discovery service to help people find new and on the rise musicians in addition to the current stars of the industry.
If this is the path Twitter goes then it kills off MySpace since they have just re-branded themselves to be a music discovery hub. What I would love to see in Twitter #music is embedding the Shazam app within. That way a person can easily identify the music they are hearing and then tweet out the song. All of that being said I really don’t know how successful the #music app will be. It seems to be a bit outside of Twitter’s current use. Perhaps Twitter is looking to find the ‘next big thing’ to continue growing their presence I just don’t think this will be it, but I have been wrong before.