From the use of anthropomorphic cartoon characters to sell war bonds and other government propaganda in the early 20th century, to the image of a certain futuristic rebel-princess-turned-general with fist raised in defiance of a modern-day political regime, it is an established practice to utilize a welcome, familiar, and widely understood cultural icon of fiction as the rallying or motivating point for a very real and serious grassroots effort. What makes this sort of juxtaposition so effective? Are there behavioral or psychological explanations for why the very thought of a film’s theme, a literary character, or a representative logo of an organization entirely fictitious in origin can inspire us to support a cause, or raise our voices for (or against) a movement in our own nation, state, or neighborhood? Joined by public broadcast producer Andy Hicks, we look into the origins, efficacy, and potential pitfalls of using geek or pop culture icons as the means to gather support or advocacy for another effort, be it social, environmental, political, or any other goal not directly related to the reference to begin with. Hoist the Rebel flag, earn points for your house, and may the odds be ever in your favor.