GENERAL MILLS PARTNERS WITH WARNER BROS. CONSUMER PRODUCTS AND DC ENTERTAINMENT FOR A LIMITED-TIME-ONLY IN-BOX PROMOTION
Four exclusive DC Comics featuring Justice League Super Heroes are now available in specially marked boxes of Big G cereals
Back by popular demand, select General Mills Big G cereals now include four collectible comic books featuring the iconic DC Comics’ Justice League characters, on shelves now through April 2014. Four specialty issues created exclusively for General Mills, in partnership with DC Entertainment (DCE) and Warner Bros. Consumer Products (WBCP), can be found in grocery retailers nationwide, with a bonus fifth issue available only in select boxes of Cheerios™ at Target.
“There is a certain shared fanaticism among cereal lovers and comic book fans, which is why Big G cereals, WBCP and DCE make a super team,” says Lisa Tomassen, integrated communication manager at General Mills. “We’re excited for people young and old to discover these comic books in their favorite cereals, giving them a strong, confident start to the day.”
Each specially marked box of Big G cereal also features several DC Comics Super Hero costume piece cutouts on the back. Fans are encouraged to put them on to strike a Super Hero’s pose, with chest out and hands on hips, to participate in #SuperHeroing, a social media movement to show how to start off the day with confidence… just like everyone’s favorite Super Heroes. Photos can be shared over Twitter, Instagram, or Facebook using the hashtag #SuperHeroing.
Like any good comic book with a nail-biting cliffhanger, fans who have read Part One of each in-box comic book can then visit www.BigGCerealHeroes.com to read Part Two.
Participating Big G cereals include Cinnamon Toast Crunch™ (12.2 oz. and 21.25 oz.), Lucky Charms™ (20.5 oz.), Honey Nut Cheerios™ (12.25 oz. and 21.6 oz.), Trix™ (10.7 oz.), Cookie Crisp™ (11.25 oz.), and Reese’s® Puffs® (13 oz.). Visit www.BigGCerealHeroes.com to get more information and view exclusive General Mills and DC Comics content.
To find Big G cereals near you, please visit http://www.generalmills.com/ProductLocator.aspx.
